Discover What Truly Moves Audiences in 2025
In our research, five key trends emerged that we believe will profoundly change the way brands build their experiences.
Wow, I love it! Take my money.
Mark Cox, Director European Product, Riot Games EUR
Key Teasers From The Report
What We Build
From immersive fan spaces to creator collabs and cultural stunts, we design experiences that:
Expand your universe
Deepen loyalty
Spark culture
Travel across platforms
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Whether you're a marketer, strategist, or brand leader, this report will help you:
Understand experiential trends reshaping consumer expectations.
Photo Credit: Barlow & Sons
The Experience Index
Deep-dive insights into the world of consumer behaviour and brand experience.
We Are Gaming. We Are Collider.
The Experience Index is a data-backed, behaviourally informed guide to what today’s audiences want from brand experiences — and how brands can deliver.
Based on a nationally representative survey of over 2,000 UK adults, our report explores the psychological drivers behind unforgettable brand moments. It reveals how expectations have evolved, and what it takes to create experiences that cut through, connect, and convert.
49% of people attend branded experiences for fun, yet 49% say they value learning useful information most once they’re there. This reveals a craving for both entertainment and meaning.
Photo Credit: McDonald’s / Outerne
Learn how to design for emotional ROI, not just transactional impact.
Explore the MARVELS™ framework — seven psychological levers that make experiences unforgettable.
Photo Credit: Brad Dickson
Theme 1: Duality
Theme 2: Culture Over Campaigns
55% of 25–34-year-olds want brand experiences that reflect cultural issues, showing that cultural relevance is no longer optional and is now expected.
Photo Credit: Cult Ldn
Theme 3: Blended Realities
29% of consumers say emerging tech increases their likelihood to attend a brand experience, rising to 36% among 25–34s, signaling the rise of hybrid expectations.
Theme 4: Earn Trust, Not Attention
72% of people say brand experiences increase their trust in a brand, proving that in an era of skepticism, meaningful moments matter more than visibility.
Photo Credit: Brian Hurst
Photo Credit: thepersuaders.co.uk
Theme 5: Turning Moments Into Momentum
66% say they are more likely to stay loyal to brands delivering consistent, personalised experiences, underscoring why emotional ROI beats transactional ROI.
Photo Credit: Brad Dickson
Photo Credit: We Are Collider
Photo Credit: Charlotte Tilbury
Photo Credit: We Are Collider
Photo Credit: Barlow & Sons
